Internet usage on smartphones and tablets is growing by the day. There are, in a rough estimate, more than a billion of them out there. A lion's share of internet searches, thus, is now performed on handheld devices. Their screen sizes and resolutions differ greatly. This in turn necessitates that websites be developed in a manner that their content can be browsed with ease, regardless of the device and its screen size. An apparently difficult goal, it can be attained easily with skillful responsive web design.
Responsive web design or RWD is a fast evolving web designing trend which aims to develop websites optimized for devices with different resolutions and screen widths. This technology allows web designers to code the style sheets of a website in a way that it automatically customizes its layout, images, navigation and text to comfortably fit the users' hand held device to look just as it will on laptops and desktops. RWD development eliminates the need to develop separate versions of a website for desktops and mobiles thereby saving time and money. This approach assures that your customers enjoy a seamless experience and have an ease of access to the same information virtually over multiple devices. It removes the headache of maintaining content on multiple sites and keeps your brand message and web presence consistent. Other advantages include :-